Nowadays, brand communication. The publishing and advertising quickly. Because we live in an age where we can advertise it on the internet. For example, "Mountain dew" is the only brand to combine extreme sports and is considered to encourage people to turn and extreme sports, this is a very popular sport in the world that has it.
Extreme sports, Mountain dew can flow to the well. This is known as the sport is a combination of a good idea. And can be established with its own brand within not much time was a great success. Because they were go to the right way to support Gen Y.
However, on mountain dew choose to support this sport. They deserve to be there and must be updated to target the customers who are interested in it. And this will be successful next.
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